Billing & Plans
Subscription plans, payments, and token usage
Overview
Happ uses a subscription-based billing model with separate plans for text (messenger) assistants and voice (phone call) assistants.
Text Assistant Plans
For messenger-based AI assistants (Telegram, Instagram, WhatsApp, Facebook, Viber):
| Plan | Price | Best For | Features |
|---|---|---|---|
| Creative | $200/month | Small businesses | Auto-replies & smart flow, Handles bookings/orders, 5+ channels, History & insights, 7+ languages, CRM & Google Sheets sync |
| Pro | $500/month | Medium businesses | All Creative features |
| Pro Plus | $1,000/month | Growing companies | All Pro features |
All text plans include:
- Auto-replies & smart flow
- Handles bookings and orders
- 5+ channels in one place
- History & insights
- 7+ language support
- CRM & Google Sheets sync
- Free trial available
Voice Assistant Plans
For AI-powered phone call handling:
| Plan | Price | Tokens | Best For |
|---|---|---|---|
| Mini | $100/month | 100 | Getting started |
| Base | $250/month | 250 | Regular use |
| Pro | $500/month | 500 | High volume |
Mini ($100/month)
- 1 AI assistant for telephony
- Up to 200 calls/month with auto-response
- AI chats for website and messengers (basic scenarios)
- Automatic call recording and transcription
- Basic analytics: keywords, call duration
Base ($250/month)
- 1 AI assistant for telephony
- Up to 200 calls/month with auto-response
- AI chats for website and messengers (basic scenarios)
- Automatic call recording and transcription
- Basic analytics: keywords, call duration
Pro ($500/month)
- Up to 20 AI assistants (for different departments/business lines)
- Unlimited calls and AI chats
- Personalized scenarios for your business
- Deep AI call analysis: conversion, trends, script recommendations
- Automatic report generation for managers
- Priority support and dedicated account manager
- Ability to train the assistant on your company's internal data
Managing Your Subscription
Viewing Your Plan
Go to Settings > Billing to see your current plan, token balance, and billing period.
Upgrading
- Go to Settings > Billing
- Click Upgrade on the desired plan
- Confirm payment
- Plan upgrades immediately
Cancelling
- Go to Settings > Billing
- Click Cancel Subscription
- Access continues until the end of the current billing period
Subscription States
| Status | Description |
|---|---|
| Active | Subscription is live and functional |
| Pending | Payment being processed |
| Inactive | Paused (e.g., payment failed) |
| Cancelled | Terminated — access until period end |
Token Usage
What Are Tokens?
Tokens represent your AI usage credits. They are consumed when the assistant processes and generates responses. Token consumption depends on:
- Conversation length — Longer conversations use more tokens
- AI model — GPT-4 and Claude Opus use more tokens than GPT-3.5
- Knowledge base — Vector search queries consume additional embedding tokens
- Tool calls — Each tool call round uses tokens for the LLM request
Token Deduction
Tokens are deducted per chat session at a rate of 0.2 credits per interaction. This is tracked separately from raw LLM tokens for billing purposes.
Monitoring Usage
Track your token consumption in Settings > Billing:
- Current token balance
- Usage over time
- Per-message token breakdown (input/output tokens, model used)
Running Low
If approaching your token limit:
- Upgrade your plan for more tokens
- Use efficient models — GPT-4o Mini or Gemini Flash use fewer tokens
- Optimize prompts — Shorter prompts consume fewer tokens
- Trim knowledge base — Remove unnecessary entries to reduce context size
Payments
View payment history in Settings > Billing > Payment History. Each entry shows amount, date, and status (succeeded, pending, rejected).
Invoices
Invoices are generated for each billing cycle. Download them from the billing page for your accounting records.
Related
- Analytics & Metrics — Monitor token usage and conversation volumes
- Assistants > AI Model Configuration — Choose models based on cost/quality tradeoff